Rebranding for top Canadian lifestyle podcast.
Hey Bitches! is an award-winning lifestyle and sexual wellness podcast led by influencer Karly Polkosnik. Here’s how we gave her show’s branding a facelift to appease to her 500K+ fans.
Ushering In A New Era
We started by creating a brand kit, capturing Karly’s essence, allowing Hey Bitches! to build brand equity timelessly, and easing Karly’s training process of new team members under the show’s umbrella.
Artwork Exploration
This was the winner!
Winner Winner Chicken Dinner
A successful podcast cover gives you a taste of what you can expect to hear. To attract Karly’s target listener, we needed to show that Hey Bitches! talks sex, money, and women’s lifestyle topics. The girls that get it get it and the girls that don’t won’t press play.
I’m so proud of us 🥹
Shortly after, Hey Bitches! received 2 nominations in the 2021 Canadian Podcast Awards. Karly and I were over the moon!
“You made my life easier.” - Karly
After the project ended, Karly sent me the content she was working on, saying that having a cohesive brand made creating her show’s social content a no-brainer. That’s what I’m here for 😉
Meet The Team
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Karly Polkosnik
FOUNDER & HOST
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Katarina Terentieva 🙋♀️
ART DIRECTOR & DESIGNER
