22Squared
Ironically, agencies are
pretty sh💩tty at
advertising themselves.
Independent since 1922, 22Squared has 100+ years’ worth of brand equity. From making Publix’s iconic feel-good commercials to growing revenue for Southeast Toyota Distributors, 22SQ makes brands impossible to ignore. So why should ours be any different?
Let’s keep it profesh. Here, we’re creating a strong network of leads and new talent, while celebrating our current clients & team members. From hosting an in-platform newsletter to showcasing our work and spotlighting our team’s wins, LinkedIn is an extension of our URL office culture.
🧾 The Receipts
-
The average engagement rate on LinkedIn is between 1-3.5%. We've nearly 2x'd that by merely studying our community's behavior.
-
Once we established a clear strategy and consistent posting cadence, we started to see an average follower growth of 500 MoM.
-
The average CTR for organic posts on LinkedIn is between 3-5%, maintaining that our community is engaged.
Breaking News
🗞️
Breaking News 🗞️
Noteworthy Posts
No matter the pillar, we knew the way to stand out was to highlight what makes 22Squared special - its people.
In The Comments
At 22, we don’t post and ghost. Being impossible to ignore means engaging with our community and the LinkedIn platform as a whole.
This is where we let our hair down – within reason, of course. IG is our digital creative playground, defying the stereotype that ad agencies are stuffy and corporate. We focus on spotlighting our culture, our people, and our insights as fellow chronically online humans.
🧾 The Receipts
-
The average engagement rate on Instagram is between 1-3%. We've nearly 2x'd that!
-
We've significantly increased our reach by pouring more effort into community management, combined with augmenting video and human-first content.
-
Once we established a clear direction, we started to more interaction from our followers with increased Story tags, comments, and DMs.
Noteworthy Posts
🤳
Noteworthy Posts 🤳
No matter the pillar, we knew the way to stand out was to highlight what makes 22Squared special - its people.
In The DMs
Maintaining our position that we don’t post and ghost, our goal was to create a community in which people felt comfortable chatting with us 1:1, sharing their thoughts on our work, or reaching out with FAQs!
Meet the Team
-
![]()
Kelly Stevens
CHIEF GROWTH OFFICER
-
![]()
Typhanee Vreen
BIZ DEV DIRECTOR
-
![]()
Kate Terentieva 🙋♀️
SOCIAL STRATEGIST & CREATOR
-
![]()
Victoria Finzi-Smith
PROJECT MANAGER
-
![]()
Raicious Durant
SOCIAL ENGAGEMENT STRATEGIST
